MSVL Group is a dynamic recruitment and HR consulting firm headquartered in Nairobi, Kenya. With over a decade of experience, we specialize in connecting exceptional talent with visionary employers across Africa, India, and the Middle East. Our dedicated team comprises professionals from finance, accounting, human resources, career counseling, and ERP sectors.
Category Lead – Marketing (Hygiene / Beverages / Food & Snacks)
MSVL Group
Category Lead – MarketingFull TimeNairobi
Vacancies
1
Deadline
21 Sept 2026
Posted
6 days ago
Job Summary
We are urgently seeking an experienced and results-driven Category Lead – Marketing to lead the marketing strategy and execution for our Hygiene, Beverages, and Food & Snacks categories.
Duties & Responsibilities
Category Strategy & Planning Develop and execute annual category marketing plans aligned with business growth and profitability objectives. Identify consumer, channel, and market growth opportunities, including pack-price architecture, innovation, and geographic expansion. Translate consumer and shopper insights into actionable marketing and trade initiatives. Brand Management & Communications Lead brand positioning and marketing communications for flagship brands. Develop and execute Above-the-Line (ATL), Below-the-Line (BTL), and digital marketing campaigns to strengthen brand equity and market share. Ensure consistency in brand messaging, packaging, and consumer experience across all touchpoints. Trade & Channel Activation Design and implement effective in-store and channel activation programs in collaboration with the Sales and Route-to-Market (RTM) teams. Partner with distributors to drive product visibility, availability, and sales performance across key channels. Evaluate and optimize the return on investment (ROI) of trade marketing activities. Innovation & Portfolio Development Support new product development and portfolio expansion based on consumer insights and market opportunities. Collaborate with R&D, Supply Chain, and Sales teams to ensure successful product launches and post-launch performance. Performance & Data Management Monitor category performance, market share, brand health, and key commercial KPIs. Leverage market intelligence and consumer insights to optimize pricing, promotions, and marketing investments. Prepare periodic business reviews and performance reports for senior management.
Qualifications & Requirements
- Minimum Education
- Degree
- Years of Experience
- 6–10 years
- Required Skills
- Bachelor's degree in Marketing, Business Administration, or a related field. Professional qualifications such as CIM or an MBA will be an added advantage. 5–8 years of FMCG marketing experience, including at least 3 years in Brand or Category Management. Proven experience in the Hygiene, Beverages, or Food & Snacks sectors is highly desirable. Strong understanding of traditional and modern trade channels. Demonstrated ability to develop and execute successful marketing strategies and trade activation programs. Experience managing marketing budgets, external agencies, and cross-functional projects. Excellent analytical, communication, and stakeholder management skills.